Virtual Vehicle Customization

The automotive aftermarket thrives on the ability to enable customers to customize their vehicles. However, when selecting parts, it has always been a guessing game as to what the final result would look like. Typically, customers have only a scattering of pictures of the different parts on a different and random car. They would then have to use their imagination and guess if all the parts would work well together when put on their own vehicle.

RideBuilder changes that and gives the customer the control to build their own personal vehicle, just as they imagine it. RideBuilder is a Flash-based software engine that combines all the aftermarket parts you, as a retailer, would sell. Then, using real photographs, enables the user to mix and match all the different parts at will.

No more guess work. No more pleading for photoshop renditions in forums. Just complete control for the customer to build the car of their dreams, and then buy those parts right then and there by integrating with an existing eCommerce engine.

It is not only a powerful tool for your customers; it is a powerful marketing tool for your company.